Last updated: 23 October 2026
The Brutalist is an architecture and photography website operated personally by Mark Seton, the controller of personal information collected through this site. For privacy questions or requests, email mark@thebrutalist.co.uk.
Enquiries. The contact form sends us your name, email address and message. We use them to answer your enquiry and manage the conversation, relying on our legitimate interests in responding to people who contact this photography project. You can browse without contacting us, but we need a reply address to answer a message. Please avoid sending unnecessary sensitive information.
Journal comments. WordPress records your comment, name, email address, optional website address, IP address and browser information. Your display name, comment, date and website link may appear publicly; your email address is not published. We use these details to manage discussion and prevent abuse, relying on our legitimate interests in running a relevant, secure discussion space. Comments may be checked by Automattic’s Akismet spam service. Gravatar may receive a hash derived from a commenter’s email address, together with browser request information, to display an avatar. See Automattic’s visitor privacy notice and privacy policy.
Information supplied through our contact and comment forms is used to handle enquiries, manage comments and protect those functions against misuse. We do not use it for marketing, newsletters or processing print orders.
Technical records. Our hosting service processes information such as IP addresses, requested pages, timestamps and browser details to deliver the site, investigate faults and protect it against misuse. We rely on legitimate interests in operating a reliable, secure website.
Photographs. Architectural photographs may incidentally include identifiable people. Our interest is documenting architecture and its surroundings. If you have a concern about an image, email us with its page URL and enough detail to identify it. We will consider your rights and circumstances when reviewing it.
Our hosting, email, maintenance and recovery services process information needed to operate the site. Website hosting is provided through hosting.com/A2 Hosting. Restricted recovery copies are also held privately by the site owner. Relevant provider information is available in hosting.com’s privacy policy.
Google receives information when you explicitly load a Google Map or YouTube video, or consent to optional Analytics when it is enabled. These services process browser and network information and may associate activity with an account you have with them. See Google’s privacy policy. Fonts are served from this website’s hosting.
These providers may process information outside the UK, including in the United States. Google describes adequacy arrangements, its UK Extension to the EU–US Data Privacy Framework certification and standard contractual clauses in its transfer safeguards. Hosting.com’s published policy states that A2 Hosting, LLC participates in the UK Extension. Automattic describes UK-approved contractual arrangements in its privacy policy. Those notices explain the providers’ safeguards; contact us if you need information about a particular transfer or how to obtain details of the applicable safeguards.
Necessary cookies support site functions and remember your choices. The permanent Cookie Settings control lets you reopen the banner. Choose Reject optional, or open Cookie settings, choose categories and save. You can withdraw an optional choice at any time. This affects future processing governed by that choice, without undoing earlier lawful processing. Browser controls can remove existing cookies.
Optional Google Analytics. When enabled, Google Analytics 4 loads only after you make a fresh choice to allow Analytics cookies. We rely on your consent to understand which pages people read and basic engagement. Google processes pseudonymous cookie identifiers, page views, browser/device information, approximate location and network information. We do not send contact-form contents. Tracking is excluded from contact, search, administration and query-string pages; page query strings and fragments are removed and referral information is limited to the referring origin. This tag does not use Google Signals, user-provided data collection or advertising personalisation.
Analytics cookies _ga and _ga_R1KZF539LZ last up to one year, without renewing that limit on activity. The necessary first-party cookie brutalist_analytics_consent_v1 remembers your fresh Analytics choice for up to one year. A local-storage timestamp, brutalist_analytics_consent_sync, synchronises withdrawal between open tabs.
Google Analytics event-level retention is set to two months. User-level data retention is 14 months, with that period restarting on new activity. Aggregated reports may be retained longer. Use Cookie Settings to disable Analytics or choose Reject optional; this stops future tracking, removes this site’s Analytics cookies and reloads a page if Analytics was already loaded. Earlier lawful processing is not undone.
The following first-party cookies remember consent choices; each lasts up to one year:
cookielawinfo-checkbox-necessary, cookielawinfo-checkbox-analytics, cookielawinfo-checkbox-advertisement, cookielawinfo-checkbox-functional, cookielawinfo-checkbox-performance and cookielawinfo-checkbox-others: remember category choices. A category cookie does not mean that service is enabled.CookieLawInfoConsent and viewed_cookie_policy: record saved choices and completion of the cookie decision.If you select the comment form’s option to remember your details, WordPress can set comment_author_*, comment_author_email_* and comment_author_url_* cookies for up to one year. Administrator sign-in uses separate authentication/session cookies, including wordpress_logged_in_* and wordpress_sec_*; these are not required simply to read articles.
Maps and videos show a local placeholder first. Selecting Load map or Load video connects your browser to Google or YouTube and may allow their cookies or browser storage. You can read the page without loading them. Their storage depends on the service and your account/browser choices; Google explains it in its cookie information. Hide map or Hide video unloads the embed; it does not erase cookies the provider has already placed. These explicit load/hide controls operate separately from the category preferences.
Depending on the circumstances, you can ask to access, correct or erase your information, restrict its use, or receive information you provided in a portable form where that right applies. You can object to processing based on legitimate interests and withdraw consent where processing relies on it. Contact mark@thebrutalist.co.uk; we may need proportionate information to verify your identity.
You can complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint. You do not have to contact us first.
We will update this page when the site’s processing changes and show the revision date. New optional uses will be explained before they begin.